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Cookie Policy

1. About cookies

Websites use techniques that increase user-friendliness and that make the site as interesting as possible for each visitor. The best known examples of such techniques are cookies and scripts (jointly to be referred to as: “cookies”). Cookies can be used by website holders or third parties – e.g. advertisers – who communicate through the website you visit.

The use of cookies is safe. No personal information, like a telephone number or an e-mail address, can be retrieved from cookies. Therefore cookies cannot be used for e-mail and telemarketing campaigns.

We consider it very important that you know which cookies our website uses and for which purposes they are used. This is because we wish to safeguard both your privacy and user-friendliness as much as possible. Below, you will read more about the cookies that are used by and through our website and for which purposes.

This cookie statement applies to of BALR B.V. (Smaragdweg 5, 1812 RJ Alkmaar, Nederland).

2. What do we use cookies for?

We use cookies for the following reasons:

  1. For the correct functioning of the website

  2. To measure the use of the website

  3. To allow the sharing of pages on this website through social media

  4. For showing advertisements on our website and the websites of others

  5. To customize the website to your interests

Below, we will explain in what way we use cookies for these applications and you can find more information about exactly which cookies we use from which third parties. The tables shows the following information for each cookie:

  • The type of cookie: (1) functional, (2) analytical, or (3) other/unforeseen cookies;
  • The purpose for which the cookie is used;
  • Who the cookie is placed by;
  • The information stored;
  • Who can see the information;
  • The period of validity of the cookie. 

3. Cookies for the correct functioning of the website

Our website uses cookies to:

  1. remember products you add to your shopping basket during online shopping;
  2. remember information you fill in on the different pages during paying or ordering, so that you do not have to fill in all your data time and again;
  3. store preferences, such as language, location, desired number of search results to be displayed, etc.;
  4. reading your browser settings in order to display our website on your screen in the best way;
  5. tracing abuse of our websites and services, for example by registering a number of subsequent failed login attempts;
  6. gradually burden the website, so as to keep the site accessible;
  7. offer the possibility of storing login data, so that you do not have to enter them time and again;
  8. make it possible to react to our website.
Below we present a list of the cookies we use, which data they collect, and how long they are used. For the cookies our third parties place and the possible data they collect with them, we refer to the statements these parties make on their own websites on this topic; see the links below. Please note that these statements may change regularly. This is beyond our control
Domain ( Placed by)Name cookieDescrptionExpires
.nr-data.netPHPSESSIDThe PHPSESSID cookie is native to PHP and enables websites to store serialised state data.Session
New RelicAPP_REMEMBER_METhis cookie enables you to remain logged in over a long period of time.1 Year
Salesforceliveagent_ptid, liveagent_vc, liveagent_sid, liveagent_oref, X-Salesforce-CHATCookie set by Salesforce required for chat functionality.10 years, 10 years, Session cookie, 10 years, Session cookie
New RelicJSESSIONIDThe JSESSIONID cookie is used to store a session identifier so that New Relic can monitor session counts for an application. The cookie value is generated by Jetty.Session
CloudFlare__cfduidThe "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic.5 Years
Tomcatf5_cspmThis is a session cookie that is created automatically by our server software (Tomcat). We do not use the cookie for anything. This cookie is deleted when you close your browser.Session

4. Cookies to measure the use of the website

In order to determine which parts of the websites are most interesting for our visitors, we try to measure continually by means of the software of a third party how many visitors go to our website and which parts receive most views. We use cookies to do this.

The information we collect this way is turned into statistics. These statistics give us insight into how often our web page is visited, where exactly visitors spend most time, etc. This enables us to make the structure, navigation and content of the website as user-friendly as possible for you. We do not trace back the statistics and other reports to persons.

We use cookies to:

  1. keep track of the number of visitors on our web pages.
  2. keep track of the time each visitor spends on our web pages.
  3. establish the order in which a visitor visits the various pages of our website.
  4. learn which parts of our site require adjustment.
  5. optimise the website.

Below we present a list of the cookies we use, which data they collect, and how long they are used. For the cookies our third parties place and the possible data they collect with them, we refer to the statements these parties make on their own websites on this topic; see the links below. Please note that these statements may change regularly. This is beyond our control.


Domain ( Placed by)Name cookieDescrptionExpires
Google Analytics_ga, _gat, _gidGoogle Analytics - logs application usage data in Google Analytics.Do not automatically expire.
Hotjar_hjIncludedInSample, _ga
This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.Session.
Google Tag Manager_dc_gtm_UA-#Used by Google Tag Manager to control the loading of a Google Analytics script tag.Session.

5. Cookies for showing advertisements on other websites

If you have given your consent, we (and the relevant third parties) can track your internet behavior on our website and on third-party
websites using the information obtained from the tracking and advertising cookies. This allows us to show you relevant ads and products and make you
personal offers in our website and on the websites of third parties based on your interests and to keep track of via which third party websites you reached
our website.

Below we present a list of the cookies we use, which data they collect, and how long they are used. For the cookies our third parties place and the possible data they collect with them, we refer to the statements these parties make on their own websites on this topic; see the links below. Please note that these statements may change regularly. This is beyond our control
Domain ( Placed by)Name cookieDescriptionExpires
Bing_uetsid, MUID, MUIDUsed by Bing Ads to assist with event tracking.1 day, 2 years, 2 years.
DoubleClick__ar_v4, id, _drt_, __gads, IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user5 years, 2 years.
AdRoll_adrollAdRoll enables us to present you with retargeting advertising on other sites based on your previous interaction with BALR.5 years.
Twitterpersonalization_idThis cookie is set due to Twitter integration and sharing capabilities for the social media.2 years.
.pippio.compxrr, nnls, didts, didThis Cookie is used to show you targeted ads2 months, 1 year.
FacebookfrUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.3 months .
Collects anonymous data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Session, 1 year, 1 day, 4 momths, 3 months, 1 year, 1 hour.
Google Analytics Remarketingutma, utmb, utmc, utmv en utmzWith this cookie we can target you on third party websites with personalised ads 
Google Adwords Conversionconversion.js, _gcl_awWith this cookie we can track if you placed an order after clicking on an AdWords ad 
Awin Affiliatezttpvc, ztvc, zptpvc, zpvc, ztcc, zccWith these cookies we can reward partner sites for promoting BALR.1 year.
Visual Website Optimizer_vwo_uuid_v2These cookies collect information about how visitors interact with the pages on the website100 days.
Trusted shops---
.pubmatic.comPUBMDCID, PugT, KRTCOOKIE_10This Cookie is used to show you targeted ads3 months, 1 month, 13 months.
.openx.netiRegisters anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.1 year.
.taboola.comtaboola_usg, t_gidThis Cookie is used to show you targeted ads on the Taboola ad network1 year.
Snapchat.comsc_atWe use this cookie for showing relevant advertising based on user's movement on Snapchat. 13 maanden

6. Other / unforeseen cookies

Because of the way in which the Internet and websites work, we may not always have insight into the cookies that are placed by third parties through our website. This will be the case especially if our web pages contain ‘embedded elements’; these are texts, documents, pictures or films that are stored at another party's but are shown on, in or through our website. Below we present a list of that cookies.

Should you encounter any cookies on this website that fall into this category and that we have not mentioned above, please let us know. Alternatively, you may contact the third party directly and ask them which cookies they place, what the reason is, what the lifetime of the cookie is, and in what way they have safeguarded your privacy.


Domain ( Placed by)Name cookieDescriptionExpires
.rlcdn.compxrc,  rlas3Unclassified2 months, 1 year.
.bidswitch.netc,  tuuid_lu,  tuuidUnclassified1 year.
.outbrain.comadrlUnclassified3 months.
.advertising.comAPID,  IDSYNCUnclassified1 year.
New RelicNREUMUnclassified-
New RelicNRAGENTUnclassified

7. Browser settings

If you do not want websites to post cookies on your computer at all, you can change your browser settings so that you receive a warning before any cookies are placed. You can also adjust the settings in such a way that your browser refuses all cookies or only the cookies of third parties. You may also remove your cookies that have already been placed. Please pay attention that you should adjust the individual settings of each browser and computer you use.

You should be aware that if you do not want cookies, we can no longer guarantee that our website will function properly. Some functions of the site may be lost or some websites may even be impossible to see anymore. Besides, if you refuse cookies that does not mean you will not see any advertisements anymore. In that case, the advertisements will only not be customized to your interests anymore and will return more often.

It differs per browser how you can adjust your settings. If necessary, please consult the help function of your browser. If you want to disable cookies of specific parties, you can do so through 

8. Final observations

We will have to adjust these statements from time to time, for example because our website or cookie regulations change. We can change the contents of the statements and the cookies included in the lists at any time and without prior warning. You may check this web page for the latest version. 

If you have any questions about our cookie policy, you can use the CONTACT FORM (LINK TO CONTACT PAGE) on our website. You can also contact us using the details below.

View our PRIVACY STATEMENT (LINK TO PRIVACY POLICY: to see how you can inspect you personal information, or for more information on how you can exercise your rights.


Smaragdweg 5

1812 RJ Alkmaar, The Netherlands

Company number #57910960

VAT number: NL852789002B01



Business days: 8:30 AM - 5:00 PM (CET)

Phone number: +31(0)88 2257368


Version 0.3 // 23/06/2018